In 2021, a year marked by social and personal upheavals, Penguin Random House launched its 'Wrapped of Reading' campaign, reflecting the shift in reading habits amidst global challenges. Quarantine, social distancing, and isolation drove people away from the fleeting comfort of screens and towards the solace found in literature. This year of stagnation, stress, and loss led many to seek guidance and hope in books, highlighting literature's role in illuminating paths forward during uncertain times. My objective in this project is to delve into the campaign's success and explore strategies to enhance its impact further, leveraging the profound connection between readers and literature during these transformative times.